Hilton is kicking off the year with exciting news for travelers and Hilton Honors members: a new global points promotion and the launch of a brand-new Hilton brand.
Watch our video for the latest news and Alex’s progress on his way to Diamond Reserve status.
New Hilton Global Promotion - Points Unlimited
Hilton Honors has rolled out its first worldwide promo of the year, making every stay more rewarding. With the new offer, members earn 2,000 bonus points on every eligible stay between January 15 and April 30, 2026. There’s no complicated structure, just stay, earn, and grow your balance for future free nights, upgrades, and experiences. Don’t forget to register before your first stay so you don’t miss out on the bonus points.
Discover more on our website here.
New Brand - Apartment Collection by Hilton
Hilton is also expanding beyond classic hotel rooms with the launch of Apartment Collection by Hilton.
This new brand focuses on fully furnished apartments that combine the space of a private home with Hilton’s service standards. Expect kitchens, separate living areas, and a more residential feel.
We’re already excited to see how loyalty points earnings and benefits will work with this new Hilton brand!
Read more in our article here.
Ongoing Regional Promotion
There’s still a running regional promotion: the Hilton Winter Weekends Sale in Europe, Africa, and the Middle East: enjoy 20% off when booking through January 27. Read more here.
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